Follow-up Email Template To Get SEO Clients
Ok, straight to the point, here it is:
Hope all is well with you. It’s been a little while since we spoke, so just wanted to touch base. How are things with you and your SEO plans for [website domain]?
Look and sound simple enough? It is! Make sure to read on…
This former client, prospect, and lost prospect email template is responsible for generating at least $200,000 a year in new (unplanned) business for me.
Here’s an old prospect who just replied the other day!
I set a reminder to follow up with this lost lead every 180 days, so to hear back from him in November inquiring about our SEO service options is great news! I periodically send this email template to my former clients and lost prospects, and it works wonders. This isn’t an isolated incident.
Here are a few more examples that lead to new business:
All of the examples above are from a batch of follow-up emails I sent in July of 2015. I sent between 25 and 30 emails using the simple email template I shared with you. The process took less than 30 minutes, and I got two new clients on monthly retainers and two prospects wanting to discuss our services. Not bad for less than half an hour of work, huh?
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Make It Work For You
You can make this email template work for you as well. Here’s what to do:
- Invest in a customer relationship management (CRM) system. There are a ton of options out in the market. Try a few and find out what works best for you. Just make sure the system lets you track all of your prospects, reminds you when to follow up with them based on a preset sequence and schedule you determine, and allows you to send templated emails. I like and use Contactually.
- Use your CRM to create a follow-up sequence that reminds you to touch base with your prospects at least five times at set time intervals. Yes, five times! 80% of sales require five follow-up calls or emails after an initial discussion. If they don’t get back to you after five attempts, it’s unlikely that they want to do business with you. Nonetheless, I usually keep all of my prospects in my database even if they don’t get back to me, and I continue to connect with them–although only once a year.
- Make my email follow-up email template your own, and start sending it out to former prospects or past clients as part of your five email sequence in your CRM. Use it as is or modify it. If you do make revisions, keep your email short and casual.
- When your former prospects reply, make sure to respond right away. If they don’t bring up anything about your services, you shouldn’t either. Take the opportunity to catch up with them. If they do ask about your services, you’re in the clear. Get them!
I feel this email script works so well because it’s short and absent of any pitch. It’s a genuine follow-up email to see how things are going. If your prospect or old client doesn’t reply, it doesn’t mean they aren’t interested. Just continue to check in on them regularly, and when the time is right, they will contact you because of your persistence. You will be on the top of their minds over your competitors.
Pro Sales Tip:
If a prospect doesn’t tell you they aren’t interested, continue to follow up with them unless they do.Click to tweet
And even if they do, still consider following up with them at least once a year. 😉